ABOUT VIIA

Enhance your everyday, crafted to meet federal legal standards.

Since 2018, we've been reshaping access and redefining the wellness conversation.

We offer safe, innovative, and consistent products that seamlessly fit into your daily routine.

We understand that choosing the right wellness solution can be overwhelming, so we simplify the process for you. Our diverse range of formulas is tailored to support focus, energy, relief, sleep, and libido, each thoughtfully curated to enhance your everyday life.

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Our
Core
Values

Innovative Wellness, Naturally

We harness the power of nature, combining functional plant compounds with ancient botanicals to optimize desired effects.

Accessible, High-Potency Products

Many products are under-dosed and overpriced. We prioritize the consumer, offering products with five times more active ingredients at an affordable cost.

Quality Assurance & Third-Party Testing

All our products are rigorously tested for safety and consistency, with lab results published for transparency. We're always looking to improve, ensuring that you receive the highest quality products.

In-House Research & Development

Unlike competitors with generic formulas, our dedicated team crafts products to support your wellness journey. Using American-grown hemp from independent farms and all-natural ingredients, we create great-tasting, effective products that fit seamlessly into your life. We empower a life of intention. That’s the VIIA way.

American Grown Hemp

By supporting American agriculture, we can prioritize sustainability and transparency, delivering potent, responsibly sourced hemp products you can trust."

Our Founder’s Story: A Journey to Purposeful Wellness

I’ve lived with chronic pain due to a rare bone condition called Tarsal Coalition. After a major foot surgery failed, I knew I needed to find an alternative to a lifetime of pharmaceuticals.

In 2014, while training as a competitive skier in Colorado, I discovered natural, plant-based solutions that provided real relief from pain and inflammation. This experience led me to begin creating personalized recovery formulas with the help of local experts — focused on helping my body heal, naturally.

These products didn’t cure me, but they vastly improved my quality of life, allowing me to stay active and mentally strong. In 2018, I launched VIIA with just two offerings: tincture drops and roll-on topicals for pain relief.

Since then, we’ve grown to over 100 premium wellness products, expanded nationwide, and helped countless customers feel better and live more fully.

As we grow, our mission remains clear: to change the conversation around natural wellness and demonstrate its potential to support an active, productive lifestyle.

Welcome to VIIA — we’re glad you’re here.

-Max McKendry